Social penetration theory Essay Example | Topics and Well Written Essays - 2000 words

Social penetration theory - Essay Example For purposes of this analysis, cognitive dissonance will be understood as a process whereby the advertiser is able to evoke a key level of differential, as well as direct and indirect appreciation for this, within the mind of the individual who is impacted by such advertising. Although seeking to measure such a dynamic and marketing and psychological advertising would necessarily require a dissertation length response, this brief analysis will seek to engage the reader with an understanding of how celebrity within advertising works to create a more favorable impression with regards to the imagery and understanding of the product itself. Furthermore, as a means of performing such an analysis, it will be necessary to engage the reader with a discussion and appreciation of the means by which consciousness, social psychology, and motivation (as well as many subcategories of each of these) all work together to affect such an end in the minds of the potential consumer. Moreover, three spec ific academic studies will be utilized as a means of drawing inference upon the hypothesis of this research which regards the understanding that celebrity influences a great deal upon the level in which a potential consumer has to interact with the given good/service/product. Likewise, the first of these studies which will be engaged is with respect to the level to which consciousness factors into the way in which the potential consumer engages with celebrity endorsement and/or celebrity suggestion. This helps to focus a level of analysis upon the ultimate degree to which cognitive dissonance can be affected within a celebrity endorsement. Ultimately, the way in which the marketer seeks to portray overall consciousness within a product offering is almost invariably linked to an identification of self awareness. For instance, the article in question â€Å"Celebrity Selection & Role of Celebrities in creating Brand Awareness and Brand Preference† elaborates upon the way in which a

School Administrator Interview [iw6-d5] Essay Example | Topics and Well Written Essays - 1250 words

School Administrator Interview [iw6-d5] - Essay Example Schools has limited funding and quality education demand great amount of money. In this case, managing finance of school is very critical job. This paper outlines an interview of my school administrator. My school is a private organization. Our finance administrator, Principal, has a master degree in accounting and finance. With 10 years of experience, He is excellent in accounting, budgeting and financial management. His analytical skills and accuracy are fantabulous. His organizational and communication skill are magnificent. He can efficiently work on team or independently with minimal supervision. Having knowledge of private school finance systems, policies and procedures, he can manage multiple tasks in fast pace environment. I asked the principal some questions about his position and responsibilities. As a principal, he generates the operations and capitol budgets for next academic year. As an administrator he has good influence in developing district budget. He works with department chairs to make requests for year ahead budgeting. According to him, he gained all knowledge by experience. When I tried to enquire about state funding formulas, he explained that being private school, they are not held to state funding formulas. Finance management is very critical job. But most difficult task, according to him, is understanding why teachers and staff find it difficult to plan ahead and use purchase order system. He is saturated with reimbursement system. On asking effect of future school finance on education he said, increased finance will improve school performance. The expenditure of more money for education would lead to improved student outcomes. There are evidence to prove relationship between the amount of resources and student achievement (picus, 1995). The strong belief that money is important to improving school performance maintains a strong following. The quality of school facilities are important to student learning. He believes that more money would help school provide a higher quality education, which in turn would lead to greater student achievement. Many important educational programs are aimed at improving opportunities for groups of students with special needs are based on the assumption that additional resources are essential to their success (Roy, 2004). With more funds, Classroom size can be reduce which ensures increased attention per pupil and improve student learning. According to him, important outcome of sch ooling will be success in the labor market, and there is link between higher cost resource allocation patterns and improved career earnings. It can be argued that an important outcome of schooling is the ability of graduates to find and keep good, high paying jobs. While making the link between educational resources and employment (as measured by lifetime earnings or a similar measure), men who were educated in states with relatively small classes in the public schools and relatively high teacher salaries tended to have higher earnings than did men educated in states with relatively larger classes and relatively lower paid teachers. This findings suggest that small classes and high teacher salaries (both of which would lead to higher per pupil expenditures), may have a greater effect on future earnings. Again teacher education also affects student performance. There is positive